At {{company}}, we are committed to protecting your privacy and ensuring transparency in how we handle your personal information. As a global leader in innovative women’s apparel, we prioritize building trust through ethical data practices that align with our core values of Empowerment, Inclusivity, and Sustainability. This Privacy Policy outlines how we collect, use, share, and safeguard your data when you interact with our website, products, services, or communications.
1. Information We Collect
We gather data to personalize your experience, improve our offerings, and comply with legal obligations. This includes:
- Personally Identifiable Information (PII): Name, email, phone number, shipping/delivery addresses, and payment details (processed securely via PCI-compliant partners).
- Technical Data: IP address, device type, browser type, cookies, and usage patterns (e.g., page views, clicks).
- Purchase & Interaction Data: Order history, product preferences, and engagement with emails or campaigns.
- 3D Body Scanning & Smart Fabric Data: If you use our AI-powered virtual try-on tool or wear our smart textiles (e.g., UV-protective swimwear), anonymized biometric data (e.g., body measurements, movement patterns) may be collected to enhance fit and functionality.
Note: We only collect data necessary to operate our services. Explicit consent is required for sensitive data (e.g., biometrics).
2. How We Use Your Data
Your information is used to:
- Personalize Experiences: Deliver tailored recommendations, promotions, and size suggestions.
- Operate Services: Process orders, manage subscriptions, and resolve inquiries.
- Improve Innovation: Analyze trends to develop sustainable fabrics, ergonomic designs, and advanced technologies (e.g., closed-loop recycling systems).
- Comply with Legal Obligations: Meet regulatory requirements (e.g., tax compliance, customs declarations).
Exclusions: We do not sell your data to third parties.
3. Data Sharing & Disclosure
We share data only under strict safeguards:
- Service Providers: Third-party vendors (e.g., payment processors, logistics partners) receive limited data under confidentiality agreements.
- Legal Requirements: Disclosed if required by law or to protect our rights, property, or safety.
- Business Transfers: In mergers or acquisitions, user data remains protected under applicable privacy laws.
Third-Party Cookies: Our website uses cookies from trusted partners (e.g., Google Analytics) to optimize performance. You may manage preferences via our Cookie Consent Banner.
4. Data Security
We implement industry-leading safeguards:
- Encryption: SSL/TLS protocols protect data in transit; AES-256 encryption secures stored data.
- Access Controls: Role-based permissions limit employee access to sensitive data.
- Anonymization: Biometric and transactional data are anonymized for research purposes.
- Sustainability Practices: Data centers use energy-efficient, carbon-neutral infrastructure.
5. Your Rights & Choices
You control your data:
- Access/Portability: Request a copy of your data via {{email}}.
- Correction/Deletion: Update or remove information through your account settings or by contacting us.
- Opt-Out: Unsubscribe from marketing emails or disable non-essential cookies.
- Right to Appeal: File a complaint with your local data protection authority (e.g., GDPR: EU’s DSA).
Children’s Privacy: We do not knowingly collect data from users under 13. Parents/guardians may review/delete data via our Child Privacy Portal.
6. International Data Transfers
Data transferred outside your country (e.g., EU-to-US) is governed by:
- Standard Contractual Clauses (SCCs) approved by the EU Commission.
- Privacy Shield Framework compliance for US-based partners.
7. Policy Updates
We periodically review this policy to reflect regulatory changes or service improvements. Significant updates will be notified via email or in-app alerts. Review the “Last Updated” date at the top of this page.
8. Contact Us
For questions or requests, contact our Privacy Team:
- Email: {{email}}
- Mailing Address: {{address}}
- Hours: 24/7 support via live chat or postal mail.
Transparency Builds Trust. At {{company}}, we strive to uphold the highest standards of privacy while empowering you to dress boldly and sustainably.
Last Updated: 2025/05/18
{{company}} – Innovating with Integrity.